Leo Mack - Creative + Deisgn Lead

My eclectic brain makes for great ideas that other people don't have and that helps me be a good creative. I’ve worked 10 years both in-house and in creative agencies, learning about brands, audiences, T H E F U N N E L, and all the acronyms from CPA to CBA. It means I’m a creative and design lead with a head for strategy and brand who cares about the ‘why’.

I've done some cool stuff. I was an early joiner of a tech start-up doing dog food where I was learning and growing just as fast as the business. Being the brand guardian for IKEA at the agency I was at. Managed five very talented designers while running Trainline’s creative studio. I helped launch a campaign featuring a soulful ballard by Craig David to encourage people to take the train. I was part of a 20 minute high level discussion during an edit on whether our ads’ protagonist should audibly fart. It’s hard to say what I’m most proud of.

But now I’m looking for the next thing. I want more of that feeling when you know the idea you’re onto is good and totally nailing the brief - and I want to work with more amazing, smart, and talented people (it gives me so much more energy than working on my own.)


I’m currently looking for freelance gigs and short term contracts, but always open to perm roles at the right place with the right people.