Leo Mack - Creative + Deisgn Lead

With trains being 67% less polluting than cars. Choosing to swap a journey from car or plane to rail is one of the greatest impacts that we can have. That makes every passenger a climate hero.

Branding and art direction for Super Routes,

a mini product feature highlighing train routes that are faster, cheaper, and greener than driving.

When briefed to do a Trainline ‘wrapped’ to bring people’s attention to the sustainability data feature in the Trainline App - we knew we would have to try a knowing take, blending real data and silly factoids - bridging the gap between acknowledging the cliché while trying to build a genuine sense of pride among train travellers for reducing the environmental impact of their journey (even if they didn’t realise it).