Leo Mack - Creative + Deisgn Lead

I joined AnyVan in 2025 to be the team’s all-round creative fixer and doer. From dialling up the creativity and playfulness of ad assets, to evolving the brand design, to writing and developing TV ads.

I’ve previously been a client side creative for half a dozen TV ads, a part of a process, but ultimately relied on wonderfully talented writers, creative directors and film directors. This however is my first time ideating, script writing, and developing a TVC creative. The brief was for a more direct response ad that captures the energy and can-do attitude of the AnyVan service.

Production: Studio Yes | Director: Markus Meedt

Taking the ask to “inject some life into our creative assets” literally.

Estate agents get a lot of gumpf from companies offering this and that, so to grab their attention and convince them to sign up to our referral scheme, we needed a decidedly non-traditional mailer to cut through the junkmail. Enter: an addressed to them envelope containing a fake news clipping, featuring their name, mentioning the agency they work for, and a story about them being dubbed a “hero” by resident’s of their area, topped off with a handwritten post-it that read “is this you?”.

Well…